When interested in attracting clients or customers, you should consider blogging for your home base business, because it is not only one of the most cost effective, but also one of the best ways to draw in more business within a short time.
Your blog should not only be informative about your services or products, but should also be bit entertaining. Blogging for business is a proven strategy that has helped companies around the world in to make huge profit without investing too many marketing dollars.
Few effective tips to supercharge your business blog:
* Post Consistently
You should choose a posting frequency (couple of times a week) and then stick to it. This will help in building a habit of posting regularly. This is very important for your business as you automatically compound efforts over a time. Instead of setting a aggressive schedule, you should set a modest one and then stick to it. You can increase your efforts, once you get in swing of things.
* Make it interactive
You can boost your productivity and profits by bringing prospective clients and customers to your website or blog. When blogging for your home base business, you can invite suggestions and comments, and use your blog to some contests. Winners can get something from your business. You can make it weekly, bi-weekly or monthly depending upon your convenience.
*Create scannable content
People have their own reading patterns on the web, and they are quite different than on the printed page. You should break your content in shorter paragraphs with headings and bullets. Once you make your content scannable, you will get more traffic.
* Organize around your chosen keywords
You should choose few niche keywords and then organize content around them. This has several benefits:
• Strengthens SEO
• Helps your visitors in finding what interests them most
• Jogs your brain when you have trouble thinking what to write
• Keeps you focused and on topic
Good tight categories can make your blogging more effective and easy at the same time.
* Blog on your main website
Best way to attract new customers is to blog right on your main website. You can put you blog in any sub-directory.
For instance- companyname.com/blog/
It will also help your website to rank higher on search engines, enabling you to get more traffic.
* Be engaging
You should write in conversational style when blogging for your home base business, as this will attract more traffic to your blog. Formal press releases or corporate speak may look good elsewhere, but on blog they are too boring. Aside from that, you should interact directly with audience, and should remain active in comment section of your website.
* Market it
This is important. You should make strategy and market your blog. This strategy will help you in list building once you start getting traffic. Here we are discussing few ways to do that:
• Tweet about your posts on twitter
• Leave comments on other blogs
• Use Facebook and share your blog posts there
• Share your blog posts on Facebook
• Add you blog URL in your email signature
• Add you blog URL on your business cards
Digg is a big online community, and you can get traffic Digg without spending a dime. If you have really good articles, you can “blog it” on Digg. This can get you traffic Digg, but you must include your links in each of your posts.
If you do all this business blog will start getting way more traffic than you currently get? And that’s great for your business!
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To your success
Category: Internet Marketing